Private practice podcasting isn't just your typical marketing tool. Potential clients long for an emotional connection with a therapist and the sound of your voice can provide that. Initially I rejected the idea of podcasting because of the SEO factor (Google doesn't search podcasts). Now that I've fixed that, I've found podcasting in private practice can boost your marketing efforts in many ways.
TCCBB #32 Here’s how private practice podcasting can boost your marketing efforts
Can a therapist have a podcast?
Yes, a therapist can certainly have a podcast.
In fact, many therapists and mental health professionals have started podcasts as a way to share their expertise, provide support to listeners, and reduce stigma around mental health issues. My interviews with Cyndi Doyle LPC-S host of Code 4 Couples and Cristal Acosta LPC-S host of Through the Eyes of a Therapist and Jody Halsted host of Ireland Family Vacations taught me that podcasts can be a great way for therapists to reach a wider audience and offer helpful advice, insights, and strategies for managing mental health challenges.
It's important to note that therapists who create podcasts should adhere to ethical guidelines around client confidentiality and privacy. For example, you don't want to provide therapeutic advice to listeners because you haven't conducted a proper assessment or established a therapeutic relationship. BUT you can offer general information and guidance on mental health topics and encourage listeners to seek professional help when necessary.
What is the disadvantage of podcasting?
- Podcasts demand a high level of sound quality (think about it – you're not going to listen if there's annoying hiss in the background). So you're going to need help planning, recording, editing, and publishing. This can be time-consuming and may require a team of people to produce a high-quality show.
- Podcasting requires some technical knowledge, such as audio recording and editing software, mixing and mastering, and hosting services. You may do like I did and DIY everything at the beginning, but eventually you'll need some help.
- While podcasts have become more popular in recent years, they still have a smaller audience compared to other forms of media like TV and social media. The way we fix the Google factor? You're looking at it! I embed my podcasts in a blog that has been optimized for search engines.
- Looking to make a million bucks? Monetizing a podcast can be difficult, especially for independent creators who may struggle to find sponsors or advertisers willing to support their show.
Is it good idea to have a private practice podcast?
Whether or not it is a good idea to have a podcast depends on what you hope to achieve with it and whether it aligns with your goals and resources. If you are using it as a marketing tool to connect with potential clients, you still need to entertain, educate, or inform your audience. Understanding your purpose will help you define your target audience and create content that resonates with them.
Private practice podcasting isn't just your typical marketing tool. Podcasts can provide an emotional connection with potential clients and provide educational support to current ones. Once you learn a few tips and tricks so Google can find you, your private practice podcast can become a key tool in your marketing arsenal.
Blog post by Kate Walker Ph.D., LPC/LMFT Supervisor.
Blog post by Kate Walker LPC/LMFT Supervisor in Texas
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