You Tube Secrets: Enhancing Your Mental Health Practice and Engaging Your Audience
Is You Tube enhancing your mental health practice and engaging your audience? YouTube channels aren't just for toy unboxing and makeup tutorials anymore. In fact, using YouTube can be a powerful tool to grow your private practice. How? By reaching a wider audience and establishing yourself as an expert in your field. If you'd like to learn how to add another marketing avenue to your private practice, listen to this week's episode of Texas Counselors Creating Badass Businesses!
TCCBB #33 You Tube Secrets: Enhancing Your Mental Health Practice and Engaging Your Audience
Is it OK for therapists to make a YouTube channel?
Absolutely!
In fact, I encourage you to create a YouTube channel if you have an interest or passion that you want to share with others. There's nothing like your voice AND your face to help you connect with potential clients! YouTube provides a platform for individuals to express themselves, create content, and connect with a wide audience.
When beginning it's helpful to consider a few things:
- Determine the focus and niche of your channel.
- Creating a successful YouTube channel requires consistency and commitment. Regularly uploading content helps build an audience and keeps viewers engaged.
- It is important to engage with your viewers by responding to comments, asking for feedback, and fostering a sense of community.
- Technology moves fast so be open to learning and improving your content creation skills.
Can you set your YouTube channel to private?
Yes thank goodness!
I have some cringy videos that may have been wonderful lead magnets and helpful to my community a decade ago, but I don't want those things haunting the inter-webs now.
You Tube allows a LOT of control over the content you create and you can set up your channel's privacy settings in the way that makes you feel most comfortable.
Leaving your channel public can make it easier to find (remember Google and You Tube are essentially the same) and ultimately reach more people; however, some worry about the lifespan of their videos.
You may be asking yourself, “If my video is terrible will it be on the internet, *GASP* forever??”
In short, no. YouTube videos can be deleted and you can restrict who sees them. All of this is up to you.
Setting up a You Tube Channel for your private practice
If you've already made some videos, why isn't You Tube enhancing your mental health practice and engaging your audience right now?
Setting up a YouTube channel is easier than you think. In fact, if you have a Google email address, then you already have a You Tube channel! Just look in the right hand corner of your page when you open Google. Your You Tube channel is there with the rest of your Google apps.
Are you aiming to educate people about mental health? Offer self-help tips? Share success stories?
Once you have determined what the main focus of your channel is and the specific audience you want to reach, it's time to make your first video.
Just remember you don't have to be perfect! Video offers a lot of grace in the editing room. I use Techsmith Camtasia and Snagit and they are extremely user-friendly.
If you are trying to break subscription records or monetize your videos however, then you might want to take an online course where you can really hone your skills.
Once you have made a video that reflects your purpose and is aimed at your potential counseling niche, end it with a call to action. Every marketing strategy in your arsenal should end by telling your listener/watcher/reader to ‘click the button,' ‘schedule an appointment,' or ‘download the freebie.'
If your desire is, ‘enhancing your mental health practice and engaging your audience,' then your social media marketing arsenal should include video and a You Tube channel. But if it doesn't, it's not too late! Building a successful YouTube channel to market your private practice takes time and effort, bit it provides so much value. Focus on creating content you enjoy. If your passion shines through, your channel has a higher chance of attracting your ideal client and becoming a successful marketing tool.
Blog post by Kate Walker Ph.D., LPC/LMFT Supervisor in Texas
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