Creating passive income in your counseling practice can seem intimidating, especially if you intend to create an online course. I'll tell you how to do the pre-work so you don't feel like you are wasting your time. Even if your course is a flop I'll tell you how to repurpose it so it's still attracting your ideal clients/customers and nurturing your current ones. If you are ready to jump into creating a passive income stream check out this episode of Texas Counselors Creating Badass Businesses!
TCCBB #30 Need Passive Income in Your Counseling Practice? Create an Online Course. Here's How!
Is it worth it to create an online course?
Creating passive income in your counseling practice with an online course can be a great side-hustle, but it ultimately depends on your goals.
I had a lot of time-wasting experiences that led me from my early not-so-great sellers to my top selling 40 Hour LPC/LMFT Supervisor Training.
Some factors to consider when deciding whether to create an online course:
- Your expertise – Are you a teacher? Do you know the material or are you grabbing info from someone else (which you can do as long as you don't plagiarize or put copyrighted material behind a paywall).
- Market demand – Are you creating a CE? A mandated course?
- Competition and differentiation – Google the competition. If there isn't any, there may be a good reason.
- Scalability – Your learning management system must scale from 1 to many users easily.
Considering these factors allows you to make an informed decision about whether creating an online course is worth it for you.
How do I set up an online course for my business?
Setting up an online course for your business involves several steps.
The first one?
Build a target audience!
You can do this lots of different ways from email opt-ins to creating an exclusive Facebook group. Remember your course is solving a problem for a particular group of people so get to know them.
Next, choose a course topic and structure. Are you going to ask people to read something and then you provide a paid quiz? You can also provide everything for free and then ask folks to pay for the certificate.
This leads us to step three: Select an e-learning platform and storefront. These can get VERY expensive and complicated so go back to the previous step and decide what is do-able for you right now.
Remember, there is no ‘build it and they will come;' there is only ‘I'm growing and now I have to expand.'
Once you have done your homework, decided what LMS you can afford to set up, it's time to set pricing and enrollment options, and create a marketing strategy.
When your starts selling, your work isn't over. Customer service is key to your success and you must commit to consistently evaluating and updating your course.
Continuously seek ways to improve the learning experience and deliver value to your students.
What kinds of online courses are most successful?
Several types of online courses have shown success in the e-learning industry. While creating passive Income in your counseling practice is the goal, success varies depending on factors like market demand, target audience, and quality of content, the following types of online courses have generally gained popularity:
- Skill-based courses
- Professional development courses
- Personal development and self-improvement courses
- Certification and exam preparation courses
- Mental health and wellness courses
- Academic and educational courses
Remember, while these types of courses have shown success, it's important to consider market demand and tailor your course content to meet the needs of your target audience.
If it's not successful? Get out your pruning shears and turn it into a free resource. You can refer to these during your 10 minute consultation and give them to potential clients on your waiting list.
Blog post by Kate Walker Ph.D., LPC/LMFT Supervisor in Texas
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