Running a business as a sole proprietor means that you need to wear many hats. Michael Gerber, in his book The E-Myth Revisited, calls this phenomenon the “Three Eyes (I’s) of the Entrepreneur.” Here is a quick rundown brought to you by my good friend and former business coach David Blocker.
- “I am The Entrepreneur.” This is my favorite. This is also probably the role you were in when you decided, “I am going to open my own practice.” As the entrepreneur you are a visionary, you are creative, and you are excited. This is the role in which you ask questions around growth, expansion, and profitable game changing ideas. This is the role you are in when you spend days picking out your logo, choosing fabric for your office pillows, and designing your homemade website. If only we could stay here forever!
- “I am The Manager.” This is a role I have a love/hate relationship with. As the manager you are running your business and making sure things don’t break. Systems, procedures, bookkeeping, taxes and the like all fall into this role. Networking, marketing, and converting phone calls to clients also fall here.
- “I am The “Technician.” This is the role we are in when we practice our trade. Most of us in counseling spent at least three years of school beyond our bachelor’s degree and three thousand hours interning to become the expert in our chosen field. As the technician you are sitting across from clients, counseling, and making money.